You're spending money on marketing. Leads are coming in. But somehow, your close rate feels stuck: and your bank account doesn't reflect the hustle you're putting in. Here's the hard truth: your roofing sales process is a leaky bucket. You're pouring leads in at the top, but they're dripping out through holes you can't see. Every missed callback, every sloppy follow-up, every proposal that sits in an inbox for two weeks: that's money walking out the door. Think of it like car